Women’s T20 World Cup 2026 draws record 471 million viewing hours
The ICC Women’s T20 World Cup 2026 in England drew 471 million global viewing hours, making it the most-watched edition in the event’s history, the ICC said in a media release published on icc-cricket.com.
An independent study by Nielsen put the tournament’s total impact for the United Kingdom at $93.8 million. The ICC’s release carries that figure in its headline alongside the viewing-hours record.
What the ICC said
ICC Chairman Jay Shah said the tournament delivered record crowds, viewership, reach and engagement. In his words, it showed what women’s cricket can achieve when it is given the platform and investment it deserves.
The release says the tournament was intended to be the biggest women’s cricket event in history. It cites unprecedented attendance and digital engagement as part of that result.
What it means for the women’s game
The viewing-hours total covers a global audience, while the Nielsen figure measures the tournament’s impact in the United Kingdom alone. Together they are the two headline numbers the ICC has chosen to mark the end of the ICC Women’s T20 World Cup 2026.
